Wooden Children'S Toys Industry Development Analysis

The competitive pressure in the children's toy market is increasing, and many traditional toys have gradually faded out of people's sight and been eliminated by the market. Most of the children's toys currently on the market are educational and electronic smart toys. As a traditional toy, plush toys are also gradually evolving towards intelligence, bringing forth the new through the old and adding more creativity to win a place in the market. So where is the development direction of wooden children's toys, which are traditional toys?

1. Development status of wooden children's toys industry:

Advantage:

Wooden toys are more environmentally friendly, and the import threshold is low

Wooden toys advocate the production concept of "health" and "environmental protection", provide children with safer and green children's toys, and better care for children's healthy growth. Moreover, at present, wooden toys do not need to obtain compulsory product certification when importing, the import threshold is lower, and the import and export of products is more convenient.

The rise of early education institutions, wooden educational toys are popular

With the implementation of the "two-child policy" in various provinces of our country, various early education institutions have emerged as the times require. The teaching tools and toys used by these institutions are in great demand, and most of them are wooden toys. The market prospect is still considerable.

Disadvantages:

Advocate environmental protection and energy saving, and add obstacles to the production of wooden toys

"Environmental protection" and "energy saving" have been the country's constant insistence for many years. From "returning farmland to forests" to "plastic restriction order" all reflect the country's determination to environmental protection. The production of wooden toys requires a large amount of wood raw materials. At the same time, various chemical materials such as paints and dyes that need to be used in the production of wooden toys will also pose a threat to the environment if they are not properly treated. This also led to limited production of wooden toys.

Toys lack innovation and consumers are not enthusiastic

Traditional wooden crafts toys are nothing more than building blocks and Rubik's cubes. Now such toys can be completely replaced by other materials such as plastic, and the wooden toy market has become very distressed. Moreover, wooden toys are prone to problems such as cracks, paint peeling, fading, and mildew. Compared with toys made of other materials, they are less stable. It is difficult to have more advantages in the market, and consumers are not enthusiastic.